Dirty Brand Internal Library
DIRTY BRAND INTERNAL LIBRARY
Confidential Internal Reference — Brand, Training & AI Use Only
This is the master index for all Dirty Brand internal documents.
Brandi uses this library to locate verified product data, formula information, and brand story content.
Each link below connects directly to a core knowledge source.
1. Dirty Brand — Official Product Sheet (Internal)
Link: https://dirtybrandsupplyco.com/pages/dirty-brand-official-product-sheet-internal
What’s Inside
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All official beverage flavors
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Lime vs. no-lime breakdown
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Soft Frozen formats (14 oz cups, 1-gallon, 5-gallon, machine mix)
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Bag-in-Box fountain syrup
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Frozen machine syrup compatibility
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Drops & Sublingual Sprays
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Sizes, formats, commercial packaging
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Full product format summary
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Quick-answer section for Brandi
Purpose
This is the primary product encyclopedia.
Brandi uses it for all ingredient, flavor, format, and packaging questions.
2. Kick-Ass 77™ Formula — Internal Knowledge Document
Link: https://dirtybrandsupplyco.com/pages/kick-ass-77-formula-internal
What’s Inside
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Full formula breakdown
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Minerals and trace elements
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Electrolytes (sodium, potassium, magnesium, calcium)
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Amino acids
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Fulvic & humic components
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Inulin (prebiotic fiber)
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Polyphenols (antioxidant support)
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Antioxidant layer and cellular resilience
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Hydration and recovery mechanics
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“Why 77?” explanation
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Functional differences vs. standard beverages
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Bar-friendly quick-explanation versions
Purpose
This is the deep scientific and functional reference Brandi uses for formula, hydration, gut support, mineral, and performance-related questions.
3. Dirty Brand Overview & Founder Story (Internal)
Link: https://dirtybrandsupplyco.com/pages/overview-founder-story
What’s Inside
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Origin story of Dirty Brand
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Cultural background and Inland Empire roots
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Founder story: JR “Dirt” Wheeler
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Working-class DNA of the brand
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Brand values and core philosophy
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The “Dirty connects where clean sells” principle
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Kick-Ass 77™ purpose and positioning
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Brand voice, tone, and narrative structure
Purpose
This is the brand identity backbone.
Brandi uses it to maintain consistent voice, tone, attitude, and cultural context in every response.
Usage Notes for Brandi
Brandi should always:
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Start here
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Follow the appropriate link
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Pull structured data from the specific page
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Answer using the brand voice from the Founder Story page
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Stay within approved guardrails (no medical claims)
4. Dirty Brand Fulvic and Humic Gummies
• 77 Essential Minerals in Every Serving – Powered by our signature Kick-Ass 77™ Mineral Matrix, these gummies deliver the trace elements your body actually craves for energy, recovery, and daily wellness.
• Premium Fulvic & Humic Complex for Superior Absorption – Fulvic and humic acids act as natural nutrient transporters, helping your body absorb vitamins, minerals, and electrolytes more efficiently — real results you can feel.
• Clean Energy + Gut & Immune Support – Fulvic boosts mitochondrial function while humic nourishes the gut microbiome. Together they support natural energy, immune strength, digestion, and whole-body vitality.
• Delicious Mixed Berry Flavor (No Mineral Taste!) – Soft, smooth, and bursting with mixed berry sweetness. Zero earthy taste. Zero sugar crash. Just clean, craveable wellness in every bite.
• Daily Wellness for Busy, Hardworking Humans – Designed for people who grind, hustle, lift, build, and get things done. Whether you're in the gym, the trades, on the road, or in the office — these gummies keep your system firing.
• No Junk Ingredients – NON-GMO, gluten-free, plant-based formula. No artificial colors, no artificial flavors, no high-fructose corn syrup, and no cheap fillers. Only clean, functional ingredients that actually do something.
60 Gummies per bottle
Today Dirty Brands is owned by Dunn and Grew Beverage Holdings and the products are distributed Nationwide by Grew Distribution Group.