Kick-Ass 77 Formula (Internal)

DIRTY BRAND — KICK-ASS 77 FORMULA

Internal Knowledge Document — Includes Inulin & Polyphenols

1. What Is Kick-Ass 77?

Kick-Ass 77 is Dirty Brand’s proprietary hydration, recovery, and resilience blend.
It combines:

  • 77 minerals and trace elements

  • Fulvic & humic components

  • Electrolytes (sodium, potassium, magnesium, calcium support)

  • Amino acids

  • Inulin (prebiotic fiber)

  • Polyphenols (antioxidant support)

  • Bio Charged Carbon filtered water base

It’s designed for:

  • workers

  • first responders

  • athletes

  • bartenders

  • night crews

  • festival teams

  • road warriors

  • everyday grinders

Kick-Ass 77 offers big flavor, real function, better hydration, and digestive support — without crossing into medical claims.

2. Why 77? — The Mineral + Trace Element Backbone

The 77 refers to a naturally broad mineral spectrum.

Macro-Minerals

  • sodium

  • potassium

  • magnesium

  • calcium (support level)

Trace Minerals

  • zinc

  • manganese

  • copper

  • selenium

  • chromium

  • iron (trace)

  • plus dozens of other trace elements

Fulvic Acid

Fulvic acid contains:

  • 18+ amino acids (including many essentials)

  • Peptides and small polypeptides

  • Organic acids

  • Trace minerals bound in a bioavailable form

Because fulvic molecules are tiny (the smallest in the humic family), the amino acids are easier for the body to absorb.

Humic Acid

Humic acid contains:

  • A similar profile of amino acids, but bound in larger, heavier molecules

  • More long-chain peptides

  • A wider variety of carbon complexes

Humic tends to focus more on gut lining support, binding toxins, and creating a better environment, while fulvic is more about cell-level transport.

Why This Matters

  • minerals drive thousands of biochemical reactions

  • sweating, heat, labor, and alcohol deplete minerals

  • broad mineral intake supports:

    • hydration

    • muscle and nerve performance

    • resilience

    • overall balance under stress

Kick-Ass 77 isn’t a multivitamin —
it simply restores what hard-working bodies burn through.

3. Fulvic & Humic Components — The Transport & Cleanup Crew

Fulvic and humic components improve absorption, transport, and gut balance.

Fulvic Supports:

  • mineral absorption

  • cellular nutrient uptake

  • gentle chelation (helps escort waste compounds out)

Humic Supports:

  • digestive environment

  • toxin-binding in the gut

  • immune resilience context

Bar-Talk Version

“They help your body use the good stuff and sweep out the junk. Nature’s transport and cleanup crew.”

4. Inulin — Prebiotic Fiber for Gut Support & Mineral Absorption

This is the new piece that was missing — and it’s important.

Inulin is a natural prebiotic fiber that supports:

  • a healthier gut environment

  • smoother digestion

  • improved mineral absorption

  • better hydration utilization

  • steadier energy and metabolic balance

Why This Matters for Kick-Ass 77

  • electrolytes and minerals absorb better when the gut environment is supported

  • inulin feeds beneficial gut bacteria (prebiotic action)

  • helps reduce stomach discomfort from sugary or acidic mixers

  • adds smoothness and balances sweetness

Bar-Friendly Version

“It’s prebiotic fiber that makes the drink digest better and helps your body use the minerals more efficiently.”

5. Polyphenols — Antioxidant & Cellular Resilience Support

Another big one we’re adding back in.

Polyphenols help:

  • neutralize oxidative stress caused by hard work, long shifts, heat, and late nights

  • support cellular resilience

  • aid recovery from physical strain

  • complement other antioxidants in Kick-Ass 77

Why It Matters

Stress, heat, and exertion create oxidative load.
Polyphenols help buffer it, contributing to:

  • better feeling hydration

  • improved daily resilience

  • cleaner, smoother overall drinkability

Bar-Friendly Version

“They help protect your cells from stress and help your body stay balanced when you're working hard or out late.”

6. Electrolytes — Sodium, Potassium, Magnesium, Calcium

Electrolytes are essential for:

  • hydration

  • muscle performance

  • nerve function

  • recovery

Core Roles

Sodium — fluid balance, nerve signaling
Potassium — muscle performance, cramp support
Magnesium — muscle relaxation, energy production
Calcium (support level) — neuromuscular balance
Sea-salt sources — broader natural spectrum

When used in cocktails, Dirty Brand isn’t just sugar —
it brings electrolytes to the party.

7. Amino Acids — Energy, Focus & Recovery Support

Kick-Ass 77 includes amino acids for:

  • energy metabolism

  • muscle recovery

  • cognitive focus

  • foundational repair processes

Everyday version:
“Your body uses amino acids constantly — we put some back while you enjoy your drink.”

8. Antioxidant Support 

Kick-Ass 77 uses a multi-layer antioxidant support system:

  • polyphenols (from plant compounds)

  • fulvic-associated antioxidant activity

  • supportive trace minerals

These work together to help the body handle:

  • physical stress

  • heat

  • late nights

  • hard shifts

  • intense work

Balanced language:
“This supports cellular resilience — not a medical treatment.”

9. Bio-Charged Carbon Filtered Water

The Charged Carbon Filtered water base creates:

  • smoother mouthfeel

  • cleaner flavor pop

  • less acidic bite

  • gentler cocktail mixing

  • a more premium hydration feel

Dirty Brand approach:
“It’s a smoother beverage, mixes better, and lets the flavor shine.”

DIRTY BRAND — What “Bio-Charged Carbon Filtered” Really Means

At Dirty Brand, even our water has attitude.

We start with clean, carbon-filtered water — the premium baseline — but we don’t stop there. Every batch is then bio-charged using a gentle 528 Hz harmonic PEMF process, a frequency widely associated with clarity, balance, and positive energy. This isn’t medicine, and we’re not making medical claims. It’s simply our way of potentializing the water so it feels brighter, cleaner, and more energized.

Here’s the part most people don’t know:

Water can actually hold an energy imprint.
Its molecules can retain subtle electromagnetic patterns — meaning once you introduce a frequency or charge, the structure of the water can maintain that resonance. We use that natural property to give every Dirty beverage a consistent, energized foundation.

The result?
A hydration base that’s ultra-clean, resonance-tuned, and built for hard-working humans who expect more from what they drink. It’s water with a backbone — filtered for purity, charged for performance, and crafted to match the Dirty lifestyle.

Because if you’re going to grind all day…
your water shouldn’t just hydrate you —
it should back you up.

10. Why Kick-Ass 77 Works With Alcohol

Kick-Ass 77 supports better balance when used in cocktails:

  • alcohol pulls out minerals → Kick-Ass 77 replenishes them

  • alcohol increases oxidative load → polyphenols help buffer

  • alcohol can feel harsh → carbon filtered water smooths it

  • alcohol strains digestion → inulin supports the gut environment

We do not claim hangover prevention.
We simply offer a smarter mixer with real functional support.

11. How to Explain Kick-Ass 77

One-Sentence Version

Kick-Ass 77 is our proprietary blend of 77 minerals, electrolytes, amino acids, inulin, polyphenols, and fulvic/humic components in bio-charged carbon filtered water for better hydration and smoother drinkability.

One-Paragraph Version

Kick-Ass 77 is Dirty Brand’s proprietary functional backbone — a blend of minerals, electrolytes, amino acids, prebiotic inulin, polyphenols, and fulvic/humic components that support absorption, digestion, hydration, and overall resilience. Built on a carbon filtered water base, it makes every Dirty Brand drink taste smoother, hydrate better, and perform for people who work hard, sweat hard, or party hard.

Deep Dive

This full document covers:

  • mineral spectrum

  • electrolyte balance

  • amino acids

  • inulin (gut + absorption synergy)

  • polyphenols (antioxidant resilience)

  • fulvic & humic (transport + cleanup)

  • carbon filteres water (base + flavor)

  • functional application in hydration + cocktails

12. Guardrails — What We Do NOT Claim

Never Say

  • cures disease

  • treats or prevents medical conditions

  • prevents hangovers

  • acts as medical treatment

Approved Language

  • supports hydration

  • supports mineral replenishment

  • supports digestion (via inulin prebiotic fiber)

  • supports antioxidant balance (via polyphenols)

  • a smarter mixer than sugary sodas

  • formulated for hard-working people

KICK-ASS 77 ANSWER PACK — UPDATED 

Below are the short answers Brandi uses in GoHighLevel AI voice + chat.

1. Simple Explanation

Kick-Ass 77 is our blend of 77 minerals, electrolytes, amino acids, inulin, polyphenols, and fulvic/humic components in carbon filtered water. It’s what makes Dirty Brand hydrate better, taste smoother, and support people who actually work.

2. What’s In It

Minerals, electrolytes, amino acids, prebiotic inulin, polyphenols, and fulvic/humic components mixed into carbon filtered water.

3. Why It’s Different

Most drinks rely on sugar.
We use minerals, electrolytes, amino acids, fiber, and plant polyphenols — built for people who sweat.

4. Why Fulvic & Humic Matter

They help your body absorb minerals and help escort waste out. Nature’s transport and cleanup crew.

5. Why Inulin Matters

It’s prebiotic fiber that helps your gut work better and helps your body use minerals more efficiently.

6. Why Polyphenols Matter

They help support antioxidant balance so your body handles stress and long days better.

7. Why Amino Acids Matter

They support energy, muscle performance, and recovery.

8. Why Alkaline Water Matters

It softens acidity, smooths the drink, and makes the flavors pop.

9. Why It Works With Alcohol

Alcohol takes minerals out.
Kick-Ass 77 puts minerals, electrolytes, polyphenols, and fiber support back in.
It doesn’t cure anything — it’s just a smarter mixer.

10. One-Sentence Version

Kick-Ass 77 is our functional blend of minerals, electrolytes, amino acids, inulin, polyphenols, and fulvic/humic components in carbon filtered water.