About Us

Where Innovation Meets Real-World Hustle

Dirty Brand was built on decades of experience, hard lessons, and a deep understanding of how consumer products actually succeed. We’ve launched brands, scaled companies, watched thousands of new products enter the market each year — and we’ve seen most fail for the same simple reason:

They make a great product but forget the goal is to sell it.

A good formula is only the beginning. Knowing your lane… knowing your customer… knowing where they are… and knowing how they buy — that’s the difference between another forgotten beverage and a brand with staying power.

DIRTY BRAND: THE PHILOSOPHY & THE PLATFORM

Go Where the Thirst Is™

Dirty Brand was built for the real world — for the people who move society forward.

Not boutique browsers. Not white-glove showroom shoppers.

We serve the 3 billion-person global workforce:

the doers… the builders… the drivers… the fixers… the makers… the protectors… the strivers…

the blue-collar culture that keeps the lights on and the world turning.

These aren’t people looking for “hints of flavor.”

They want big flavor, big energy, big hydration, and a drink that doesn’t whisper —

it hits.

And because our TAM is literally everywhere…

we don’t wait for customers to come to us.

Dirty Brand goes where the thirst already is.

You’ll find Dirty Brand customers at:


  • construction sites & road crews

  • trucking hubs, logistics centers & warehouses

  • car washes, garages & machine shops

  • off-road races, moto events & rodeos

  • stadiums, ballfields & tournaments

  • fairs, festivals & carnivals

  • beaches, boardwalks & pool decks

  • marinas, lakes & RV resorts

  • amusement parks, zoos & attractions

  • night markets, swap meets & pop-ups

  • college campuses & commuter stations

  • airports & travel plazas

  • manufacturing plants & distribution yards

  • rural crossroads, small-town diners & gas stations

  • concerts, arenas & convention centers

  • pop-up events, food truck rallies & flea markets

If humans gather, work, sweat, play, celebrate, or hustle…

Dirty Brand is there.

Why Dirty Brand Works:

Because Everything Interlocks**

We didn’t just build a beverage line.

We built a multi-format, multi-environment, multi-experience ecosystem — powered by Crazarc International and engineered to dominate any venue, any market, any moment.

The Ecosystem Includes:

Cans. Frozen. Drops. Soft-Serve. Concentrates.

Vending Machines. Peel ’N Play Stickers.

LED Cups. Confetti Plush.

Carts. Kiosks. Pods.

Barzeebo™ Units.

Truck Stop Programs.

My Truck Desk™.

Licensees. Area Operators. Franchises.

Events. Stadiums. Amusement Parks. Retail.

Carbon H₂O. Confetti Water. Dirty Brand Frozen.

Dirty Drops. KKS-77 Mineral Base.

Dirty Universe Rewards.

Crazarc Plasma Loop.

AgeCode Pods. RealProof.Live Systems.

Every piece is designed to feed the others.

Every piece creates velocity.

Every piece builds attention, trial, retention, and sell-through.

This isn’t “a beverage company.”

This is a regenerative revenue engine that surrounds consumers horizontally across every part of life — work, play, travel, nightlife, gaming, sports, festivals, and everyday errands.

Our operating advantage:


  • We innovate relentlessly.

  • We attack demand hotspots where millions of people already gather.

  • We equip licensees with systems that sell even when they aren’t there.

  • We focus on velocity, not just placement.

  • We build products that work in 40+ environments and price tiers.

  • We create technology-driven experiences that amplify conversion.

  • We integrate beverages, merch, tech, and rewards into one unified universe.

Dirty Brand isn’t a beverage portfolio —

it’s a business model in a can.

The Dirty Brand Difference

Anyone can make a drink.

Almost no one can build a brand with culture, edge, speed, sell-through, and mass-market inevitability.

Dirty Brand wins on three fronts:

1. Nutritional Superiority


  • Kick-Ass 77™ mineral and electrolyte formula

  • Fulvic & humic trace complexes (amino acids, minerals, transport molecules)

  • Zero sugar or low sugar formulations

  • High hydration efficiency (cellular uptake, not marketing fluff)

  • Functional versions across beverage, frozen, drops & soft-serve

2. Operational Dominance


  • Stadiums, fairs, festivals, race events

  • Soft-frozen machines that print money

  • Cart fleets & pods that drop into any venue

  • Vending, self-serve, refillable LED cups

  • Barzeebo™ pop-up bars for alcohol programs

  • Truck stop & C-store turnkey systems

  • Area developers & licensee opportunities

  • Massive global events layer (concerts, races, arenas, tours)

3. Cultural Gravity

Dirty Brand is blue-collar American culture in liquid form:

authentic, hardworking, funny, gritty, proud, loud, and unfiltered.

We connect with people who don’t want “clean” branding…

they want real branding.

They want flavor that hits.

They want a tribe, a vibe, a universe that feels like them.

The Heart of Dirty Brand

Simple product.

Smart placement.

Relentless execution.

We meet customers on their turf —

at the perfect moment —

with a drink bold enough to earn loyalty on the first hit.

Dirty Brand is not just another beverage company.

It is:


  • a movement

  • a universe

  • a culture engine

  • and a global revenue platform

…built for the people who don’t sit still —

and for the operators who know opportunity when they see it.

Who is our customer ?

And what are we really building here

Click the image to learn a bit more about our vision and why we do what we do.