Dirty Brand Supply Co. and RealProof Live have joined forces to build the most advanced merchandising and point-of-purchase ecosystem in the industry.

This is where Dirty Brand’s bold flavor and blue-collar authenticity meets RealProof’s live, interactive influence technology — transforming every retail aisle, endcap, cart, cooler, and concession stand into a place where products come alive. Our merchandising isn’t passive. It doesn’t wait. It talks, demos, teaches, entertains, and sells in real time.

For the first time ever, shoppers can walk right up to a retail display and have a live, two-way conversation with an influencer, celebrity, athlete, or brand ambassador — even if that talent is actually across the country. Through the RealProof Live network, our PODs, endcaps, and shelf talkers can instantly switch into full-duplex video, interactive shopper assistance, branded storytelling, or rapid-fire product demonstration. Whether it's a Dirty Brand bartender explaining flavors, a celebrity mixing a Kick-Ass Float™, or a live trainer teaching store staff how to run the Frozen Program, the experience feels human, immediate, and unforgettable.