Dirty Brand Beverages were built for the men and women who don’t sit behind desk jobs all day — the people who sweat, grind, lift, haul, weld, wrench, fix, and finish what others can’t. These are the carpenters, mechanics, heavy-equipment operators, first responders, mud racers, construction crews, roofers, line workers, farm hands, gig drivers… the heartbeat of the country. And for too long, the entire “better-for-you” beverage industry ignored them — building fancy health drinks for yoga moms and office workers while the hardest-working bodies in America got stuck with sugar bombs and cheap energy drinks. So we made Dirty Brand for the people who actually need premium hydration the most. Every 5-oz and 16-oz can is powered by our Kick-Ass 77™ Formula — a blend of 77 fulvic & humic trace minerals, essential electrolytes, amino acids, antioxidants, clean alkaline water, and real fruit flavors. Zero sugar. Zero crash. Just clean, powerful hydration made for real life.

Our water is carbon-filtered, bio-charged, and ultra-premium, because your body deserves better than tap water dressed up in marketing. We built Dirty Brand to restore, recharge, and revive people whose muscles are burning, whose hands are calloused, whose days run long, and whose families depend on them coming home strong. Whether it’s Dirty Lemonade, Dirty Root Beer, Dirty Concord Grape, Dirty Pineapple Coconut, Dirty Cherry Cola, Dirty Berry Blast, or any of the full-hit flavors our people love — every bottle is engineered to hydrate deeper, absorb faster, and support the nonstop pace of the blue-collar lifestyle. Dirty Brand isn’t a beverage company… it’s a tribute to the grind. It’s hydration with respect — bold, unapologetic, full flavor, no BS, and built for the people who keep this country running.