Dirty Brand Official Product Sheet (Internal)

DIRTY BRAND — OFFICIAL PRODUCT SHEET

Internal Database Version — Beverages • Soft Frozen • Drops & Sprays • Fountain Systems • Frozen Machine Mixes

1. DIRTY BRAND BEVERAGES

Full-Flavor • Carbonated • Drink Straight or Mix
Available in 8 oz and 16 oz cans

Dirty Brand beverages are engineered to be enjoyed in multiple ways:

straight from the can
over ice
as a cocktail
as a mocktail
as a base for floats, frozen drinks, and slushies

These are functional beverages, not simple mixers.

The Seven Official Flavors for beverages and soft frozen

Dirty Concord Grape with a Splash of Lime
Dirty Cherry Cola with a Splash of Lime
Dirty Lemonade with a Splash of Lime
Dirty Watermelon with a Splash of Lime
Dirty Berry Blast with a Splash of Lime

Dirty Coconut & Pineapple
Dirty Root Beer

2. DIRTY BRAND SOFT FROZEN

14 oz Cups • 1-Gallon Tubs • 3-Gallon Tubs • Machine Mix

Product Description

Dirty Brand Soft Frozen is made from the same base as our beverages. It is:

scoopable like Italian ice
smoother, silkier, and creamier
never icy
never grainy

Available Flavors

Dirty Vanilla

Dirty Concord Grape

Dirty Cherry Coke

Dirty Root Beer

Dirty Watermelon

Dirty Berry Blast

Dirty Lemonade

Dirty Pineapple and Coconut

Use Cases

standalone frozen product
topped with Dirty Brand beverages
used for frozen cocktails
ideal for restaurants, bars, clubs, venues, festivals, fairs, carts, kiosks, amusement parks, and stadiums

2a. Dirty Brand Fulvic and Humic Gummies

• 77 Essential Minerals in Every Serving – Powered by our signature Kick-Ass 77™ Mineral Matrix, these gummies deliver the trace elements your body actually craves for energy, recovery, and daily wellness.

• Premium Fulvic & Humic Complex for Superior Absorption – Fulvic and humic acids act as natural nutrient transporters, helping your body absorb vitamins, minerals, and electrolytes more efficiently — real results you can feel.

• Clean Energy + Gut & Immune Support – Fulvic boosts mitochondrial function while humic nourishes the gut microbiome. Together they support natural energy, immune strength, digestion, and whole-body vitality.

• Delicious Mixed Berry Flavor (No Mineral Taste!) – Soft, smooth, and bursting with mixed berry sweetness. Zero earthy taste. Zero sugar crash. Just clean, craveable wellness in every bite.

• Daily Wellness for Busy, Hardworking Humans – Designed for people who grind, hustle, lift, build, and get things done. Whether you're in the gym, the trades, on the road, or in the office — these gummies keep your system firing.

• No Junk Ingredients – NON-GMO, gluten-free, plant-based formula. No artificial colors, no artificial flavors, no high-fructose corn syrup, and no cheap fillers. Only clean, functional ingredients that actually do something.

60 Gummies per bottle

3. COMMERCIAL PACKAGING & FOOD SERVICE SYSTEMS

(This section is newly added for Brandi and must remain in her knowledge base.)

A. Soda Fountain / Fountain Syrup Packaging

Dirty Brand beverages are available in:

Bag-in-Box concentrate (standard soda fountain format)
Freestyle-style compatible syrups
Traditional bar gun dispenser formats

This allows venues to pour Dirty Brand on tap.

Fountain Benefits

lowest cost per serving
rapid service for high-volume operations
all Dirty Brand flavors available
ideal for bars, restaurants, cafeterias, concessions, stadiums, and event venues

B. Frozen Drink Machine Packaging

Dirty Brand offers machine-ready frozen slush syrup compatible with:

Bunn machines
Frosty Factory
Taylor machines
all commercial slush or frozen beverage systems

Frozen Machine Notes

produces consistent, soft-frozen, creamy texture
flavor identical to Dirty Brand Soft Frozen products
alcohol may be added directly for instant frozen cocktails
available in 1-gallon and multi-gallon commercial pouches

4. PRODUCT FORMATS SUMMARY

Dirty Brand Beverages

8 oz carbonated cans
16 oz carbonated cans
24 can cases
Bag-in-Box fountain syrup
Slush / frozen machine mix

Dirty Brand Soft Frozen

14 oz retail cups
1-gallon tubs
3-gallon tubs
Machine-ready slush mix

Dirty Brand Drops & Sprays

2 oz mineral flavor drops
2 oz sublingual spray
0.5 oz travel spray
All powered by Kick-Ass 77™

Coming Soon

Dirty Brand Snacks
Dirty Brand Gear
Dirty Brand Bartender Kits
Dirty Brand Merchandising Products

5. QUICK ANSWERS FOR BRANDI

“Is this just a mixer?”
No. Dirty Brand beverages are functional drinks designed to be enjoyed straight or mixed.

“Which flavors have a splash of lime?”
All flavors except:

Dirty Coconut & Pineapple
Dirty Root Beer

“Is the soft frozen just Italian ice?”
No. It is smoother, creamier, and more consistent than Italian ice. More like a sorbet or ice cream feel.

“Do you offer commercial formats?”
Yes. Dirty Brand offers fountain syrup and frozen drink machine packaging.

“Can bars use it in slush machines?”
Yes. Dirty Brand provides machine-ready slush syrup for all standard frozen drink systems.

Dirty Brand — Supplemental Products, Gear & Opportunities

Dirty Brand is more than a beverage line — it’s an entire ecosystem built for bars, restaurants, events, retailers, creators, and the hard-working people who make the world run. Below is your full supplemental overview covering the newest products, gear, tools, biotech enhancements, and business opportunities now available or coming soon.

DIRTY Sublingual Strips — Hyper Hydration in Seconds

For customers who want the benefits of Formula 77 without carrying a bottle, our Dirty Sublingual Strips deliver fast-acting mineral support and electrolytes right through the membrane under the tongue.
Each pack contains 12 ultra-thin strips infused with:

Carbon-based hydration blend
77 essential minerals
Amino acids
Electrolytes
Sublingual strips come in the Signature Dirty flavors:

Dirty Lemonade
Cherry Cola
Berry Blast
Pineapple Coconut
Watermelon
Root Beer
Concord Grape

Perfect for athletes, bartenders, workers on the go, or anyone who wants a quick recharge.
No mixing. No measuring. No nonsense. Just Dirty. Fast. Effective.

DIRTY Snacks & Bites — Coming Soon

Every great drink deserves the right wingman, and our lineup of Dirty Snacks is officially in development. Expect a bold, bar-friendly arsenal built around full flavor and honest ingredients.

Planned items include:

Crunchy chips & kettle classics
Roasted nuts & spicy trail blends
Premium Dirty Jerky (multiple flavors)
Popcorn, pretzel bites & pub-style mixes
Bar treats branded with our Dirty personality

These snacks will be available in C-stores, bars, events, vending machines, cart programs, and online, designed to pair perfectly with every Dirty drink and Frozen Dirty beverage.

DIRTY Gear & Lifestyle Merch

Dirty Brand fans want to show off their grit — so we’re rolling out a full line of lifestyle gear built for the bar, the garage, the jobsite, and everywhere in between.

Merch includes:

T-shirts (Dirty Classic, Kick-Ass 77, Dirty Frozen, staff shirts)
Hats & beanies
Aprons for bartenders & food service
Cups & mugs (plastic, steel, insulated, and Dirty Travel Mugs)
Stickers, patches & signage

All branded with the same bold, unapologetic Dirty Brand style.
Perfect for retail, events, bar teams, and Dirty superfans.

DIRTY Bio-X Technology — The Quantum Bio-Charger

For bars, athletes, biohackers, and health-conscious customers who want the next level of hydration, Dirty Brand introduces:

The DIRTY Quantum Bio-X Charger

(also known as the QuantumEdge Bio-Charger)

A compact PEMF + Scalar Energy charging dock designed to supercharge Dirty beverages with structured-water energy signatures.

Key features:

PEMF pulse-charging optimized for beverages
Scalar energy field harmonization
USB-C and battery-powered options
Bar mode, Athlete mode & Recovery mode
60-second charge cycle
Designed for bars, baristas, athletes, and home biohackers

This brings a wellness overlay to the entire Dirty ecosystem — turning every can or frozen beverage into a charged, structured, high-vibration hydration experience.

DIRTY Tools & Supplies (Coming Soon)

To help bars, clubs, restaurants, and event vendors run full Dirty programs, a suite of Dirty tools and supplies is in development:

Bar shakers, strainers & stirrers
Dirty tap handles
Frozen drink machine accessories
Garnish kits
Bar towels, coasters & wraps
Dirty POS materials
Dirty menu inserts & training cards

Everything a venue needs to run Dirty beverages like a professional, high-volume operation.

BUSINESS OPPORTUNITIES — The Dirty Brand Ecosystem

Dirty Brand is designed not just as a product — but as a platform for entrepreneurs. The following programs open the door for partners across multiple industries.

The Barzeebo™ — Mobile Bar Experience

A fully branded, premium mobile bar solution perfect for:

Weddings
Festivals
Corporate events
Tailgates
Catering companies
Breweries & distilleries as an add-on

Barzeebo operators can feature Dirty Frozen beverages, Dirty energy blends, Dirty Snacks, and Dirty hydration products — creating a turnkey, high-profit mobile business.

MyTruckDesk™ — Mobile Lifestyle Truck Office

Part of the Dirty/Crazarc ecosystem, MyTruckDesk is a tailgate-ready mobile workstation designed for:

Contractors
Truckers
First responders
Event staff
Outdoor workers

Dirty Brand beverages, Frozen Dirty drinks, and Sublinguals become natural upsell add-ons in this mobile work environment.

Crazarc International Push Carts

A fleet of branded push carts designed for:

Stadiums
Boardwalks
Fairs
Amusement parks
College campuses
Farmers markets

Each cart can serve Dirty beverages, Frozen Dirty drinks, Snacks, and Drops — giving operators multiple revenue streams in a compact footprint.

Dirty Vending Program

A network of smart, fully branded vending machines and micro-markets featuring:

Dirty Beverages
Dirty Frozen Cups
Dirty Sublingual Strips
Dirty Snacks
Dirty Merch
Dirty Hydration Packs

Available as Dirty Brand Vending and Fresh Choice Marketplace

Perfect for gyms, hotels, airports, truck stops, campuses, manufacturing plants, and any high-traffic location.

Quantum Bio-Charger Licensing

Gyms, studios, wellness centers, and bars can add the Dirty Bio-X system as a premium revenue generator:

Charge beverages for customers
Offer monthly membership plans
Use as part of sports recovery or wellness programs

A full business-in-a-box for the functional beverage + biohacking space.

In Summary

This supplemental page expands the Dirty Brand world across:

Beverages
Frozen Dirty franchise system
Sublingual Strips
Dirty Snacks
Gear & Merch
Bio-X Technology
Tools & Bar Supplies
Full ecosystem of business opportunities

CONFETTI

A full breakdown of the science, reasoning, and brand principles behind the product.

1. What Confetti Is

Confetti is a kids’ Mystical Magical Water — Hydration with imagination - a sparkling hydration system built with clean ingredients, bold natural flavors, and mild, kid-friendly carbonation. Each bottle starts with JR’s proprietary Bio-Charged, Carbon-Filtered Water platform, giving it a crisp, energized feel that sets it apart from every other kids’ beverage on the shelf.

It’s crafted to make kids light up with excitement while giving parents a drink they can trust. And just for fun — if your “kids” happen to be dogs or cats, Confetti Water is safe for them too.

Confetti is available in 12 ounce clear plastic bottles and 24 bottle cases.

Confetti Water combines:

Pure, carbon-filtered water
Gentle 528 Hz PEMF potentialization
Kid-friendly fulvic minerals
Inulin (prebiotic fiber)
Light vitamins
All-natural flavors and colors
Zero sugar
Zero caffeine
Zero artificial sweeteners
Mild carbonation
The magical “confetti” swirl effect

The result is a fun, flavorful, better-for-you kids’ drink that feels like a treat but drinks like clean hydration.

1a CONFETTI FLAVORS

7 great flavors and a natural without flavor

Natural Unicorn (clear, magical, no flavor)

Cotton Candy

Outrageous Orange

Wild Cherry

Sassy Strawberry

Blue Razz Magic

Pink Bubble Gum

Yellow Cupcake

2. Why Bio-Charged, Carbon-Filtered Water?

Carbon filtration removes chlorine, off-tastes, micro-impurities, and environmental residues that traditional filtration may leave behind. It creates a clean slate — pure water ready for fortification.

Bio-Charging is JR Wheeler’s signature process used across multiple beverage lines. It blends traditional water filtration with an energetic tuning step:

✔ What “Bio-Charged” means

The water is exposed to a 528 Hz to 1,000 Hz harmonic PEMF field, frequencies often associated with clarity, balance, and positive resonance. While we make no health claims, parents understand this as:

water that has been “tuned”
water that “holds a charge” (a known property of water clusters)
water that feels energized, crisp, refreshing, and vibrant

This step simply makes the water feel more alive, cleaner, and smoother — a subtle but meaningful difference.

3. Why 528 Hz PEMF?

528 Hz is widely referred to as the “peace frequency” or “harmonic balance frequency.”

In science terms, it’s a clean, stable frequency often used in:

harmonic vibration studies
sound resonance work
water structuring research

For Confetti Water, it adds:

a gentle energetic tuning
a consistent, refreshing taste profile
a positive emotional anchor for parents

Again: no health claims.
It is simply a harmonic potentialization step that aligns with JR’s longstanding water philosophy and brand identity.

4. Why Fulvic Minerals?

Kids’ diets often lack trace minerals — especially with declining soil quality in modern agriculture.
Fulvic minerals (the clean, light version) deliver:

natural trace minerals
electrolytes
improved flavor smoothness
better mouthfeel

And they add zero color, making them perfect for a clear or lightly colored kids’ beverage.

Why we don’t use humic minerals in the Confetti water:

too dark
too heavy
not needed for kids
can cloud the beverage

Fulvic only = clean, kid-friendly, invisible.

5. Why 77+ Trace Minerals?

This is the natural mineral spectrum that matches what humans historically consumed from clean soil and water.

Parents appreciate that Confetti Water contains:

magnesium
potassium
zinc
natural trace electrolytes
micro-nutrients used in hydration

This supports everyday wellness without over-fortification.

6. Why Inulin? (Prebiotic Fiber)

Inulin is a gentle, plant-based prebiotic that provides three benefits:

✔ Better mouthfeel

Kids don’t like “thin” water. Inulin adds a soft, smooth texture.

✔ Mild gut-health support

It’s a safe, widely used prebiotic fiber found in many kids’ products.

✔ Helps anchor flavor

Inulin acts as a natural flavor carrier, helping the taste feel fuller.

7. Why Vitamins?

Confetti Water includes light, parent-approved levels of:

Vitamin C
B-Complex (varies by flavor)

These are included for:

daily support
energy/focus balance
immune-friendly perception
parent trust

But levels remain intentionally low to avoid over-supplementation.

Fulvic Acid

Fulvic acid contains:

18+ amino acids (including many essentials)
Peptides and small polypeptides
Organic acids
Trace minerals bound in a bioavailable form

Because fulvic molecules are tiny (the smallest in the humic family), the amino acids are easier for the body to absorb.

Humic Acid

Humic acid contains:

A similar profile of amino acids, but bound in larger, heavier molecules
More long-chain peptides
A wider variety of carbon complexes

Humic tends to focus more on gut lining support, binding toxins, and creating a better environment, while fulvic is more about cell-level transport.

8. Why Sparkling (Mild Carbonation)?

Kids LOVE bubbles — but soda carbonation is too strong.
Confetti Water uses soft, gentle carbonation that:

makes the drink feel exciting
carries flavor better
gives kids something “special”
feels more like a treat than water

Parents love that it’s not a soda.
Kids love that it feels like one.

This is part of why Confetti Water wins both groups.

9. Why Full Flavor (Not “Hint of” Flavor)?

Kids don’t like subtle flavors.
Adults want “essence of lime” — kids want real flavor they can taste.

Full flavor allows you to deliver:

big personality
bold mascots
flavor excitement
the “fun drink” moment

All without sugar, artificial sweeteners, or junk.

CONFETTI WATER FLAVORS

7 great flavors and a natural without flavor

Natural Unicorn (clear, magical, no flavor)

Cotton Candy

Outrageous Orange

Wild Cherry

Sassy Strawberry

Blue Razz Magic

Pink Bubble Gum

Yellow Cupcake

10. Why Zero Sugar and Zero Calories?

Parents are actively avoiding:

sugar
dyes
syrups
artificial sweeteners
sports drinks
sodas

Confetti Water solves the “treat vs. healthy” conflict.

Kids think it’s a fun drink.
Parents know it’s a clean hydration option.

Everyone wins.

11. Why All-Natural Flavors & Colors?

Every Confetti flavor uses:

natural flavor extracts
natural color sources
NO dyes (Red 40, Yellow 5, etc.)
NO preservatives

This is critical for parent approval, especially in:

health-conscious households
school lunchboxes
sports teams
pediatric-recommended diets

12. Why the Confetti at the Bottom? (The Magic Hook)

This is your unique differentiator.

Kids shake it.
Kids watch it swirl.
Kids choose it in the store because it looks alive.
Parents love that it’s clean but fun.

The confetti is safe, food-grade micro-color pieces that “dance” in the liquid like a mini snow globe — making Confetti Water the most visually exciting kids’ drink on the shelf.

13. Why Characters?

Kids buy characters, not flavors.

Each flavor has a mascot with:

personality
expression
story potential
collectability
emotional connection

1. Dirty Brand Fulvic and Humic Gummies

• Delicious Mixed Berry Flavor (No Mineral Taste!) – Soft, smooth, and bursting with mixed berry sweetness. Zero earthy taste. Zero sugar crash. Just clean, craveable wellness in every bite.

60 Gummies per bottle

DIRTY BRAND ENERGY™ – KNOWLEDGE BASE (Brandi Edition)

For internal use — product details, flavor notes, talking points, and approved character lines.

1. Product Overview

Dirty Brand Energy™ is the world’s first bio-charged energy drink, delivering real, instant energy powered by:

Fulvic & Humic Compounds
Energized Water (PEMF-charged)
77 Essential Minerals
Amino Acids
Antioxidants
Electrolytes
Zero Sugar

Every can is designed to Charge Up™ your body’s natural electrical system, supporting hydration, neurological function, cellular energy, and metabolic performance.

Size:

Standard can: 8 fl oz (single serving) and 16 fl oz (478 mL)

Tagline:
Charge Up. Feel the Energy.

2. Flavor Lineup (Launch 6)

Below are Brandi’s talking notes for each flavor, including how she would describe them to customers.

1. Blue Razz Lightning

A bright, electric blue raspberry hit with a clean, refreshing finish.
Brandi’s line: “Blue Razz Lightning is your fruity uppercut — sharp, sweet, and wickedly smooth. It crackles.”

2. Watermelon Shocking Rush

Crisp, juicy watermelon with a subtle tart pop.
Brandi’s line: “This one tastes like summer got plugged into a generator.”

3. Mango Citrus Blast

Ripe mango meets bright orange and citrus zest — tropical, bold, and energizing.
Brandi’s line: “Sunshine in a can… if sunshine knew how to throw a right hook.”

4. Tropical Thunder Bolt

Pineapple, passionfruit, citrus — a full tropical storm of flavor.
Brandi’s line: “Tropical Thunder Bolt hits like vacation meets velocity.”

5. Berry Power Surge

Strawberry-forward with blended mixed berries for a deep, rich berry punch.
Brandi’s line: “Pure berry power. Like nature’s candy got supercharged.”

6. Fruit Punch Ignite

Grape first, with lime, citrus, berries, and a classic punch finish.
Brandi’s line: “Imagine if fruit punch learned to bench-press. That’s this flavor.”

3. What Makes Dirty Brand Energy Different

Bio-Charged Energy System™

Unlike standard energy drinks that rely only on caffeine + sugar, Dirty Brand Energy uses electrically enhanced water and trace mineral conductivity to create felt energy, not just chemical stimulation.

Fulvic & Humic Compounds

These enhance nutrient transport, cellular uptake, pH balance, and hydration efficiency.
Brandi’s line: “Think of fulvic like a VIP escort for nutrients — it gets the good stuff into your cells faster.”

Electrolytes + 77 Minerals

Supporting natural electrical charge in the human body:

Sodium
Potassium
Magnesium
Trace ionic minerals

Brandi’s line: “Your body is a battery — this drink is the recharge cable.”

Zero Sugar, Clean Energy

Smooth, fast-acting energy without crashes.

PEMF-Energized Water

Structured and charged using low-frequency pulsed magnetic fields to support biological energy flow.

Brandi’s line: “This isn’t just flavored water — it’s tuned water.”

4. Key Features to Mention in Conversation

“The first energy drink you can actually feel working.”
Zero sugar but still bold, full-bodied flavor.
Powered by minerals — essential for nerve firing, muscle activation, and hydration.
“Instant lift” thanks to niacin, B-vitamins, and rapid absorption.
Clean enough for daily use — strong enough for athletes, workers, and night-owls.
Category-defining bio-charged innovation.

5. Approved Brandi Personality Lines

For when she needs charm, attitude, or authority:

“Not since the Cuba Libre in 1900 has a drink been this simple and this brilliant.”
“You don’t sip this — you feel it.”
“Other energy drinks wake you up. Dirty Brand rewires the grid.”
“If you can’t taste the charge, you need a new tongue.”
“This is the one bartenders would drink if we weren’t supposed to act all professional.”
“Charge up, love — the world’s not going to conquer itself.”
“Dirty Brand didn’t enter the category… we rewrote it.”

6. FAQ for Brandi to Use

Q: Why is it called ‘bio-charged’?

A: Because the water is electrically energized and infused with fulvic & humic compounds — your body absorbs it faster, you feel it sooner, and it supports your natural electrical system.

Q: Will I crash?

A: No sugar, clean energy sources, and mineral support mean a smoother, steadier experience.

Q: Is it safe daily?

A: Yes — zero sugar, essential minerals, clean ingredients, no artificial junk.

Q: Who is this for?

Workers, athletes, night-shift warriors, parents, gamers, students — anyone who needs real, functional energy.

7. Short Sales Scripts

Quick Pitch

“Dirty Brand Energy is the world’s first bio-charged energy drink. You don’t just taste it — you feel it. Fulvic minerals, energized water, zero sugar, and massive flavor. Pick the one that matches your mood and Charge Up.”

Flavor Recommendation Script

“Tell me your vibe.
Sweet? Tart? Tropical? Bold?
I’ll match you with your perfect fuel.”

Upsell Script

“Most people grab two — one for now, one for when the energy crash would hit… if this were any other brand.”

SUMMARY FOR BRANDI TO SAY OUT LOUD

“Confetti Water is clean sparkling hydration built just for kids.
It’s made with Bio-Charged, Carbon-Filtered water, gently tuned at 528 Hz for clarity and balance. It comes in 7 flavors kids love, and a natural unflavored version as well. It is available in 12 ounce clear plastic bottles.
We add kid-friendly fulvic minerals, 77+ trace minerals, inulin for smooth mouthfeel, light vitamins, and natural flavors and colors — all with zero sugar and zero caffeine.
The fun confetti at the bottom makes every bottle feel magical, and the full flavors with mild carbonation make it something kids actually want to drink.
It’s fun for kids, and it’s trustworthy for parents.”

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